GET NOTICED. GET REMEMBERED. GET BOUGHT.
IN A MARKET FULL OF NOISE, ONLY THE DISTINCT SURVIVE.
WE DON’T DO GENERIC AND NEITHER SHOULD YOU.
WHO ARE WE FOR?
THE ONES WHO’VE FIGURED
SOMETHING OUT.
You’re not here because your marketing needs a tweak. You’re here because something’s not adding up. You’ve hired agencies before. They’ve delivered decks, campaigns, reports, all the usual and yet the needle barely moved. What a surprise.
You’re starting to suspect what we already know.
When all the agencies do the same things, you might as well pick the cheapest.
Most agencies sell activity. They sell head hours, outputs, and wishful thinking pretending to be strategy.
They take the orders you gave them instead of questioning whether the brief was right in the first place.
We don’t pitch, we diagnose. If you want a fashion parade of decks from interchangeable firms, we’re not for you.
But if you want someone to tell you the truth, keep reading.
GOOD TECHNOLOGY
Human psychology and marketing science,
in one multi-agent AI enabled system.
Because guesswork is expensive.
We use AI so we can spend more time on the thinking that matters.The positioning that makes competitors irrelevant.
The creative that gets remembered on a Tuesday three months later.
The strategy that compounds instead of resetting every quarter.
You’re not paying for someone with a laptop and a ChatGPT subscription.
There are thousands of those, and getting cheaper by the day.
You’re paying for 25 years of knowing what to ask, when to push back,
and why the obvious answer is hardly ever the right one.
INSIGHT. STRATEGY. IDEAS. ANALYSIS.
These aren’t departments.
They’re weapons.
Reach more buyers, not just the same ones more often
Build distinctive, memorable brands that get chosen
Increase demand and strengthen your margin
It’s about making what you do, go to work.
Because activity isn’t the same as impact.
Why work
with us?
BATTLE-SCARRED EXPERIENCE. ZERO BUREAUCRACY.
We’ve done this at global scale, in London, New York and Sydney, for brands with budgets that would make you cry. We’ve also done it for businesses finding their footing. The principles don’t change.
Our strategist wrote four contrarian books arguing with the advertising industry. Turns out being annoying about the truth is good for business. It means we don’t show up with the same playbook everyone else is using.
Working with TheSignalWorks means you’re no longer guessing, reacting, or chasing the latest fad.
You have a clear direction, work that actually connects, and a a business that feels bigger, more certain, and less at the mercy of whatever your competitors did last week.
Leadership
Eaon Pritchard
25+ years in London, New York and Australia. Leadership roles at Weapon7, UM, Dentsu and BBDO. A recognised authority on consumer psychology and evidence-based marketing. Author of four contrarian books on advertising, attention and culture. He will disagree with your assumptions. This is a feature, not a bug.
Gavin Gordon
Grew up in Zimbabwe. Learned the craft at Y&R. Founded Max & Co in Aberdeen in the 1990s - an innovative design and technology studio ahead of its time. Photographer, technologist, and the one who takes care of business. He also knows the shot is about the idea, not the camera. But he’ll still bring a proper one.
A few brands we’ve worked for…
The market doesn’t stand still.
Every month you spend guessing is a month your competitor spends becoming the default choice. Mental availability isn’t built overnight. It’s built by showing up consistently, distinctively, and with something worth remembering.
If your brand has ambition but your marketing isn’t landing, or you just know it could be doing more, we should talk. We’ll come back quickly. Usually with questions.