GET NOTICED. GET REMEMBERED. GET BOUGHT.
THE SCIENCE AND ART
OF 21ST CENTURY MARKETING.
BUILT ON EVIDENCE.
DESIGNED FOR GROWTH.
FOR
THE ONES WHO'VE FIGURED
SOMETHING OUT.
You're not here because your marketing needs a tweak.You're here because something's not adding up...
Quelle surprise.
You're starting to suspect what we already know.
When all the agencies do the same things, you might as well pick the cheapest.
Most agencies sell activity. They sell head hours, outputs, and wishful thinking pretending to be strategy.
We sell outcomes. That's more customers, buying more and paying more.
So, if you want a fashion parade of decks from interchangeable firms, we're not for you.
But if you want someone to tell you the truth, keep reading.
CONSUMER PSYCHOLOGY AND MARKETING SCIENCE,
IN ONE AI ENABLED SYSTEM.
Because guesswork is expensive.
We use AI to help us see further.Not to replace thinking, but to create more space for it.
For the positioning that makes competitors look interchangeable.
The strategy that builds advantage relentlessly and cumulatively over time.
And creative that survives the noise and earns a place in memory.
What you get is something neither humans nor machines can do alone.
The speed and scale of AI, combined with 25+ years of experience, judgement and instinct in the trenches, knowing which questions matter and which assumptions deserve challenging.
INSIGHT. STRATEGY. IDEAS. ANALYSIS.
WHY WORK
WITH US?
BATTLE-SCARRED EXPERIENCE.
ZERO BUREAUCRACY.
We’ve done this at a global scale in London, New York and Australia for big brands with budgets that would make you jealous. We’ve also done it for businesses starting up or still finding their way. Whichever one you are, the good news is that the principles don’t change.
Our Strategy head has written four contrarian books arguing with the advertising industry. Turns out being annoying about the truth is good for business. It means we don’t show up with the same generic playbook everyone else is using.
Working with TheSignalWorks means you’re no longer guessing, reacting, or chasing the latest fad.
You’ll have a clear direction, work that actually connects, and a marketing culture in the business that feels bigger, more certain, and less at the mercy of whatever your competitors did last week.
WHO ARE WE?
EAON PRITCHARD
25+ years in London, New York and Australia. Leadership roles at Weapon7, UM, Dentsu and BBDO. A recognised authority on consumer psychology and evidence-based marketing. Author of four contrarian books on advertising, attention and culture. He might disagree with your assumptions. This is a feature, not a bug.
GAVIN GORDON
Grew up in Zimbabwe. Learned the craft at Y&R. Founded Max & Co in Aberdeen in the 1990s - an innovative design and technology studio way ahead of its time. Photographer, technologist, and the one who takes care of business. He also knows the shot is about the idea, not the camera. But he’ll still bring a proper one.
RYAN BATTLES
20+ years spearheading multi-channel B2C/B2B/B2E strategy and operations for luxury, travel, auto, retail, media and tech. Ex-journo at Associated Press and FT Business. Heads up TSW’s London front. Along the way, he also wrote four cult novels about Acid House culture. The two careers are more related than they first appear.
Just a few of the brands we’ve worked with…
THE MARKET DOESN’T
STAND STILL.
Every month you spend guessing is a month your competitor spends becoming the default choice. Mental availability isn’t built overnight. It’s built by showing up consistently, distinctively, and with something worth remembering.
If your brand has ambition but your marketing isn’t landing, or you just know it could be doing more, we should talk. We’ll come back quickly. Usually with questions.