HOW WE DO IT
RESEARCH
DISCOVER WHAT'S REALLY HAPPENING.
STRATEGY
DECIDE WHERE TO COMPETE AND HOW TO WIN.
POSITIONING
GIVE PEOPLE REASONS TO CHOOSE YOU.
CREATIVE
TURN STRATEGY INTO KILLER IDEAS & EXECUTION.
MARKETING
ALWAYS REMEMBERING, THERE'S FOUR Ps.
APPLIED AI
CREATING MORE SPACE FOR HUMAN THINKING.
WE'RE FOR THE ONES
WHO WANT TO GROW
We've worked with challengers, market leaders, start-ups, public organisations and global brands. From whisky distilleries and supermarkets to banks, retirement funds, orchestras, galleries and technology companies.
And loads more in between. Different categories but the same human psychology and the same marketing science.
But don't just take our word for it...
Eaon breaks down the science behind strategic marketing to help set marketers and marketing teams up for success. He's synthesized and curated an incredible amount of psychology, sociology, data and science, presenting it in an easy-to-understand way that not only expands how you think as a marketer, but challenges what you think you know. You'll find yourself looking for the patterns and key principles in all the marketing you see around you.
Eaon has a rare ability to connect the dots between consumer behaviour, category dynamics and brand strategy. He asks better questions than most, challenges assumptions constructively, and brings together evidence from multiple disciplines to uncover opportunities others miss. As someone leading consumer insights, I valued his ability to translate research into clear strategic direction rather than simply reporting what consumers said. He combines intellectual rigour with commercial pragmatism, making him an invaluable strategic partner.
Working with Eaon gave us a fresh perspective on both our category and our brand. His approach combined behavioural insight with practical strategy, helping us identify a positioning that was distinctive, relevant and grounded in evidence. We came away with a much clearer strategic direction and greater confidence in the decisions we made.
Eaon quickly understood both the business and the market. He brought a different perspective to our positioning, asked the right questions, and helped our thinking at exactly the right time.
CONSUMER PSYCHOLOGY AND MARKETING SCIENCE,
IN ONE AI ENABLED SYSTEM.
BECAUSE WHAT WORKS, LEAVES EVIDENCE.
We use AI to help us see further.Not to replace thinking, but to create more space for it.
For the positioning that makes competitors look interchangeable.
The strategy that builds advantage relentlessly and cumulatively over time.
And creative that survives the noise and earns a place in memory.
What you get is something neither humans nor machines can do alone.
The speed and scale of AI, combined with 25+ years of experience, judgement and instinct in the trenches, knowing which questions matter and which assumptions deserve challenging.
WHY WORK
WITH US?
BATTLE-SCARRED EXPERIENCE.
ZERO BUREAUCRACY.
We’ve done this at a global scale in London, New York and Australia for big brands with budgets that would give you the fear. We’ve also done it for businesses bootstrapping, starting up or still finding their way. Whichever one you are, the good news is that the principles don’t change.
Our Strategy head has written four contrarian books arguing with the advertising industry. Turns out being annoying about the truth is good for business. It means we don’t show up with the same generic playbook everyone else is using.
Working with TheSignalWorks means you’re no longer guessing, reacting, or chasing the latest fad.
You’ll have a clear direction, work that actually connects, and a marketing culture in the business that feels bigger, more certain, and less at the mercy of whatever your competitors did last week.
Your Growth Partners
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Eaon Pritchard
25+ years in London, New York and Australia. Leadership roles at Weapon7, UM, Dentsu and BBDO. A recognised authority on consumer psychology and evidence-based marketing. Author of four contrarian books on advertising, attention and culture. He might disagree with your assumptions. This is a feature, not a bug.
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Gavin Gordon
Grew up in Zimbabwe. Learned the craft at Y&R. Founded Max & Co in Aberdeen in the 1990s – an innovative design and technology studio way ahead of its time. Photographer, technologist, and the one who takes care of operations. He also knows the shot is about the idea, not the camera. But he'll still bring a proper one.
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Ryan Battles
20+ years spearheading multi-channel B2C/B2B/B2E strategy and operations for luxury, travel, auto, retail, media and tech. Ex-journo at Associated Press and FT Business. Heads up TSW's London front. Along the way, he also wrote four cult novels about Acid House culture. The two careers are more related than they first appear.
Just a few of the brands we’ve worked with…
THE MARKET DOESN’T
STAND STILL.
Every month you spend guessing is a month your competitor spends becoming the default choice. Mental availability isn’t built overnight. It’s built by showing up consistently, distinctively, and with something worth remembering.
If your brand has ambition but your marketing isn’t landing, or you just know it could be doing more, we should be talking.